Which type of content is designed for business-to-consumer marketing efforts?

B2C content is specifically tailored for business-to-consumer marketing efforts, focusing on engaging and influencing individual consumers rather than other businesses. This content type is designed to reach and resonate with everyday consumers by addressing their needs, interests, and buying behavior. It often includes formats such as blog posts, social media updates, videos, and promotional materials that aim to create brand awareness, drive sales, and foster customer loyalty.

In contrast, white papers and case studies typically cater to a professional audience, often used in B2B settings to provide in-depth information and support complex purchasing decisions. Market research analysis reports also tend to focus on industry insights that target businesses rather than individual consumers. Lastly, B2B content is explicitly created for marketing efforts between businesses, not directly for consumers. Thus, B2C content stands out as the correct selection for marketing directed at individual buyers.