Which type of materials are considered sales collateral?

Sales collateral consists of materials that support the sales process by providing information that can aid in convincing potential customers to make a purchase. This includes items that are directly used in sales interactions and effectively communicate the value proposition of a product or service.

Sales presentations and pricing sheets are prime examples of sales collateral because they are tailored to facilitate discussions with prospective clients. Sales presentations often highlight key features, benefits, and competitive advantages, while pricing sheets provide essential financial details that help customers understand the cost structure. Together, these materials create a comprehensive toolkit for sales representatives to engage prospects and guide them toward a buying decision.

In contrast, television advertisements serve a broader purpose of brand awareness and consumer engagement rather than being specifically aimed at direct sales support. Customer reviews on social media provide valuable insights and testimonials but are not traditionally created as part of a sales strategy. Public relations speeches, while important for brand image and communication, do not function as direct sales tools in the same manner as sales presentations and pricing sheets do.