Who is defined as a consumer?

The definition of a consumer specifically refers to an individual who purchases goods or services for personal use rather than for manufacturing or resale. This distinction is critical in marketing and economics, as consumers drive demand for products and services. The focus is on personal consumption, meaning the purchase is made to satisfy personal needs or wants rather than for business purposes.

Other entities, such as producers or suppliers, operate in different capacities within the market. Producers create goods for sale, while businesses that supply raw materials are involved in the supply chain rather than in the end consumption of products. Organizations that conduct market research might analyze consumer behavior but are not consumers themselves. This reinforces the importance of identifying consumers within the context of market promotion and strategy development.